Sell With Us

How to sell your home in Reading?

Determined, yet daunted. Excited, yet nervous. All these feelings and more are natural when you're looking to sell your home.  Your property is your biggest asset, therefore you need to be sure you are doing what's best for you and your family.  At Engage Property, we will support you every step of the way, whilst providing you with the knowledge and confidence to make the right decisions at the right time.

Your move is our move.

Evaluate your finances

Preparation is key to moving home - the more you prepare, the smoother the journey will be. The last thing you want is to be feeling stressed before you've even started.  With tighter requirements on mortgage applications, you need to ensure your finances are in a good position before you apply.  Having a mortgage in principle will give you a great understanding of what you can afford once you have had a valuation on your home.

Effortless home staging

Home staging is crucial when selling your home.  Buyers don't want to view a property that is cluttered or stark; what they seek is balance, a warm and welcoming home that is beautifully presented with a look that is effortless.

From first impressions to final goodbyes, you need to captivate viewers' senses so that they long to stay and are sad to leave.  Properties are powerful, as they can evoke one of the most heart pulling emotions there is: a sense of home.

There is more to the process of home staging than just de-cluttering, tidying and deep cleaning inside and out.  Every room needs to have a purpose; furniture should work seamlessly with the décor, and accents added to create little scenes in the minds of buyers.  This can be achieved as simply as putting out a couple of place settings at your dining table or breakfast bar, this will ignite a buyer's imagination, and as soon as they can see themselves living there, you know you a winning them over.

Expertise – choosing an estate agent

How do you choose an estate agent to sell your home?  Of course do your research, and ask for recommendations from friends and family, but you will also have an instinct when you meet the one that is right for you.

There is a lot of value in choosing a local estate agent, such as ourselves.  We don't have to look up places on a map; we have walked the streets, seen the properties, and lived in the areas.  We know the neighbourhoods that are best for families, those areas that are up and coming, and even where to get the best take away on a Friday night.

We want you to challenge us, ask questions about our marketing, our process and our industry know how.  A valuation is about more that gaining a possible sales figure - you are interviewing us for a job, so make us sweat!

Enchanting marketing

Grabbing a buyer's attention is a start, and our goal is to entice them into viewing your home.  The photography needs to be of a high standard, the property particulars detailed, and our reach wide.  By investing in some of our industry's latest marketing software and utilising techniques proven to get results, we're able to attract both potential buyers and also the best price for your property.

Extraordinary viewings

At Engage Property one of our directors will accompany potential buyers to every viewing.  Their passion for their work shines through as they guide each buyer around whilst telling them the story of your home.  Because of their experience they can sense when to push for an offer, and when to leave them wanting more.  They will provide you with constructive feedback and advise on any changes they feel will help secure a sale.

Evaluate every offer

There is more to an offer than the figure. A high offer from a buyer who is not in a position to proceed could lead to a collapsed sale if they fail to sell their home.  An offer from a buyer in a strong position should always be considered.  We have to present each offer to you; we'll also provide you with as much information as we can, enabling you to evaluate your next move.

Efficient sales process

With many players, entering the sales process can sometimes feel like a game.  It is our responsibility to keep in touch with each party in your chain and do whatever it takes to keep the process moving forward.  This is your sale, so you will never be left in the dark.  It can feel frustrating at times, but with us at the helm you will experience an efficient sales process.

Engage Property, re-imagining estate agency.
 

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